Above the fold refers to the portion of a webpage visible without scrolling, typically the top 600-800 pixels of the page.

Placing critical content and calls-to-action above the fold captures users' attention immediately, increasing the likelihood of engagement and conversion.

Best practices include prioritizing key messaging, using compelling visuals, maintaining a clear hierarchy, and ensuring responsiveness across devices.

Search engines prioritize above the fold content when evaluating page relevance and quality, making it crucial for SEO to place important information there.

Yes, above the fold is relevant for mobile design, but the limited screen space requires careful prioritization of content and user goals.

Effective above the fold content includes unique value propositions, primary calls-to-action, engaging visuals, and concise, compelling headlines.