Below the fold is the portion of a webpage that isn't visible without scrolling down.

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Why is Below the fold important?

Understanding below the fold content is crucial for optimizing user experience and engagement, as it can impact scroll rates, conversions, and overall site performance.

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An Easy Way To Understand Below the fold

Think of a newspaper: the important headlines are above the fold, but there's more content below that readers can find if they unfold the paper.

How to use Below the fold?

To use Below the fold effectively, place engaging, relevant content that encourages users to scroll. Use clear visual cues, such as arrows or contrasting colors, to indicate more content below. Optimize load times and ensure mobile-friendliness for a seamless user experience.Strategies for optimized results include placing a compelling call-to-action (CTA) above the fold to capture immediate interest, followed by detailed information and supporting CTAs below. Use heatmaps and scroll maps to analyze user behavior and adjust content placement accordingly. A/B test different below the fold layouts to find the most effective design for your target audience.

At Kosme Aesthetics, our website strategically implements the 'below the fold' space to enhance our user engagement and conversion rates through detailed service descriptions, client testimonials, educational content, specialist introductions, visual tours, and secondary calls to action. The use of secondary calls to action has encouraged our users to take steps such as booking consultations or signing up for newsletters. By including educational blog posts, our clinic also improves SEO, making it easier for potential clients to discover our services."