Brand engagement: Definition, Importance & Strategies
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Brand engagement is the level of interaction and emotional connection between a brand and its customers.
Why is Brand engagement important?
Brand engagement fosters loyalty, advocacy, and long-term customer relationships, leading to increased customer retention, higher lifetime value, and sustainable business growth.
An Easy Way To Understand Brand engagement
Think of a brand you love and regularly interact with, like on social media or by attending events. That's brand engagement: the emotional connection between you and the brand.