Conversion: Definition & How does it Work?
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Conversion is the desired action taken by a website visitor or user, such as making a purchase, filling out a form, or subscribing to a service.
Why is conversion important?
Conversion is essential because it directly impacts a business's success by turning website visitors or users into customers, leading to increased revenue and growth.
An easy way to understand conversion
Imagine a store turning window shoppers into paying customers by providing an excellent experience and products they want or need.