Customer Satisfaction: Definition, Importance, & 3 Effective Steps
Customer Satisfaction is a measure of how well a company's products or services meet or exceed customer expectations, often evaluated through surveys or feedback.
Why is Customer Satisfaction important?
Customer Satisfaction is essential as it directly impacts customer loyalty, retention, and advocacy, which can lead to increased revenue, reduced customer churn, and positive word-of-mouth referrals.
An easy way to understand Customer Satisfaction
Think of it as a measure of how happy or content customers are with a company's products, services, or overall experience, often determined by surveys or feedback.