Lead Generation: Definition & Complete Guide
Lead Generation is the process of attracting and converting potential customers into leads, typically by offering valuable content or incentives in exchange for their contact information.
Why is Lead Generation important?
Lead Generation is important because it helps businesses attract potential customers and collect their contact information, enabling targeted marketing efforts and sales opportunities.
An easy way to understand Lead Generation
Imagine offering a free guide or discount in exchange for a visitor's email address, giving you the opportunity to nurture that lead and eventually convert them into a customer.