Market share is the percentage of total market sales a company captures, indicating its competitive position and market power. It's important for gauging performance, attracting investors, and securing partnerships.

Market share = (Company's sales ÷ Total market sales) × 100. It can be calculated based on revenue, unit sales, or customer base, depending on the industry and available data.

1. Product differentiation and innovation 2. Competitive pricing 3. Strategic marketing and advertising 4. Mergers and acquisitions 5. Excellent customer service and loyalty programs

High market share often translates to market dominance, giving companies greater influence over prices, industry trends, and consumer behavior. However, market dominance may attract regulatory scrutiny.

1. Intense competition and disruptive innovations 2. Changing consumer preferences and market dynamics 3. Maintaining product quality and customer satisfaction 4. Balancing growth and profitability 5. Navigating regulatory and antitrust issues

1. Apple's iPhone: Innovative features and ecosystem integration 2. Amazon's e-commerce dominance: Competitive pricing, vast selection, and Prime benefits 3. Tesla's electric vehicle market share: Disruptive technology and brand loyalty 4. Salesforce's CRM leadership: Continuous innovation and strategic acquisitions