Market Share: Definition & How Can You Calculate
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Market Share is the percentage of total sales in a market that a particular company or product captures, indicating its competitive position within the industry.
Why is Market Share important?
Market Share is important because it indicates a company's competitive position within its industry, helping businesses track their performance and inform strategies for growth and competition.
An easy way to understand Market Share
think of it as the piece of the pie your business has compared to all the other businesses selling similar products or services, showing how well you're doing in your market.