How to Calculate Net Profit Margin
Net profit margin is a financial ratio that measures the profitability of a company by expressing net income as a percentage of total revenue. It shows how much of each dollar of revenue is retained as profit after accounting for all expenses, including cost of goods sold, operating expenses, interest, taxes, and any other expenses.
To calculate net profit margin, use the following formula:
Net Profit Margin = (Net Income / Total Revenue) × 100
Where:
Net Income is the total profit earned by the company after deducting all expenses and taxes from total revenue.
Total Revenue is the total amount of money earned by the company from its primary business activities.
For example, if a company has a total revenue of $1,000,000 and a net income of $150,000, the net profit margin would be:
Net Profit Margin = ($150,000 / $1,000,000) × 100
Net Profit Margin = 0.15 × 100
Net Profit Margin = 15%
This means that for every dollar of revenue, the company retains $0.15 as profit after accounting for all expenses.
A higher net profit margin indicates that a company is more efficient at converting revenue into profit, while a lower margin suggests that the company may need to control costs or increase prices to improve profitability. Net profit margins can vary widely between industries, so it is essential to compare a company's margin to its peers and track its trend over time.
Our net profit margin is a crucial indicator of our financial health. By tracking this metric, we ensure that our revenues not only cover our costs but also provide a healthy surplus to fund future growth and innovation.