What is Personalization & Why it is Important?
Personalization is the practice of tailoring content, products, or services to individual users based on their preferences, behaviors, or characteristics.
Why is Personalization important?
Personalization is important because it enhances user experience, increases engagement, and builds customer loyalty by delivering relevant content and experiences tailored to individual preferences.
An Easy Way To Understand Personalization:
Imagine you visit an online store, and it recommends products based on your previous purchases. That's personalization – the store is tailoring its content to your specific interests and needs.