Revenue Per Visitor: Definition & How To Calculate It?
Revenue per visitor is a metric that measures the average amount of revenue generated by each unique visitor to a website, calculated by dividing total revenue by the number of visitors.
Why is Revenue per visitor important?
Revenue per visitor is important because it provides insight into the effectiveness of a website in converting visitors into customers and generating revenue, helping to optimize marketing efforts.
An Easy Way To Understand Revenue per visitor:
Imagine you run an online store. If you make $1,000 in a day and have 500 visitors, your revenue per visitor is $1,000 divided by 500, or $2 per visitor.