What is Social Proof & How to Use it?
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Social proof is the psychological phenomenon where people follow the actions of others, assuming that those actions are correct or appropriate.
Why is Social proof important?
Social proof is important because it influences people's decisions by showcasing the actions and opinions of others, which can increase trust and credibility in a product or service.
An easy way to understand Social proof:
When people follow what others are doing. It's like choosing a busy restaurant over an empty one because you think it must be better.