Behavioral Segmentation is the practice of dividing a target market into groups based on their behaviors, such as purchasing habits, product usage, and decision-making processes.

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Why is Behavioral Segmentation important?

Behavioral Segmentation is important because it allows businesses to tailor their marketing efforts to specific groups based on their actions, leading to more relevant and effective campaigns.

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An easy way to understand Behavioral Segmentation

Imagine a fitness app that divides its users into groups based on their workout frequency and sends tailored notifications and content to each group to keep them engaged.

At Kosme Aesthetics, Wayne used behavioral segmentation to tailor marketing efforts and service offerings based on customer behaviors and preferences.