Brand Loyalty: Definition & How to Build it?
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Brand Loyalty is the tendency of consumers to continuously purchase one brand's products over another, often due to an emotional attachment or positive experiences with the brand.
Why is Brand Loyalty important?
Brand loyalty is essential because it leads to repeat purchases, positive word-of-mouth, and reduced marketing costs, as it is easier to retain customers than acquire new ones.
An Easy Way To Understand Brand Loyalty
When customers keep choosing one brand over others consistently. For example, always buying Coke instead of Pepsi, even if Pepsi is on sale or more conveniently available.