Conversion Funnel is the journey a customer takes from initial awareness to the final desired action, often visualized as a funnel with different stages.

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Why is a conversion funnel important?

A conversion funnel is important as it helps businesses understand and optimize the customer journey, identifying areas for improvement to increase conversions and revenue.

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An easy way to understand a conversion funnel

Picture a literal funnel, guiding potential customers through stages like awareness, interest, desire, and action, with some dropping off at each stage.

The 5 Stages

The 5 Stages of Conversion Funnel

Awareness: Attracting potential customers through marketing efforts and making them aware of the product or service.

Interest: Engaging potential customers with relevant information and encouraging them to learn more.

Consideration: Providing detailed information to help potential customers evaluate their options and compare alternatives.

Intent: Encouraging potential customers to take action, such as adding items to a cart or filling out a form.

Action: The final stage where the potential customer completes the desired action, such as making a purchase or signing up.

Kosme Aesthetics applies the concept of a conversion funnel through our strategic focus on guiding potential customers through a process that converts into paying clients.

Our focus on tracking of metrics like show-up rates, sales conversion rates, and customer acquisition costs reveals a structured approach to moving prospects through various stages of engagement towards making a purchase ​​.