Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics, such as demographics, behavior, or purchasing habits, to tailor marketing efforts.

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Why is Customer segmentation important?

Customer segmentation is important because it allows businesses to tailor their marketing messages, products, and services to specific customer groups, increasing relevance, engagement, and conversion rates.

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An easy way to understand Customer segmentation

Imagine dividing a large group of customers into smaller groups based on similar characteristics, like age, interests, or buying habits, to create more targeted marketing messages.

Types of Customer segmentation

1. Demographic segmentation: Dividing customers based on age, gender, income, education, or occupation.

2. Geographic segmentation: Grouping customers by location, such as country, state, city, or neighborhood.

3. Psychographic segmentation: Segmenting customers based on their personality traits, values, interests, or lifestyle preferences.

4. Behavioral segmentation: Categorizing customers according to their purchasing habits, product usage, brand interactions, or loyalty status.

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At Kosme Aesthetics we use customer segmentation through targeted marketing strategies and personalized offers.

We segment customers into groups like "frequent visitors," "skincare enthusiasts," and "cosmetic treatment newcomers."

This strategy allows us to tailor marketing efforts and service offerings to each segment to enhance customer satisfaction, and boost revenue through targeted promotions and personalized communication.