What is Marketing Automation & How Does it Work?
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Marketing Automation is the use of software and technology to automate repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing, to improve efficiency and effectiveness.
Why is Marketing Automation important?
Marketing Automation is important because it streamlines and optimizes marketing tasks, saving time and resources while enabling more personalized, timely, and consistent communication with customers.
An easy way to understand Marketing Automation
imagine using a tool that automatically sends personalized emails to customers based on their behavior, like sending a welcome message when someone signs up or a reminder when they abandon their shopping cart.