What is Search Engine Marketing (SEM) & How To Do it?
![](https://cdn.prod.website-files.com/660b408731fd5a45f4908aca/662f73a2d563e64f8226289d_1980x1080%20lead%20page%20hero.png)
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages through paid advertising and optimizing search engine rankings.
Why is Search Engine Marketing (SEM) important?
Search Engine Marketing (SEM) is important because it increases a website's visibility in search results, drives qualified traffic, and can lead to higher conversion rates and revenue.
An Easy Way To Understand Search Engine Marketing (SEM):
When you google something, you see ads at the top of the search results. Companies pay to have their ads show up when people search for specific keywords – that's SEM in action.