Marketing

Web analytics is the process of collecting, measuring, and analyzing data on website traffic and user behavior to optimize performance.

Visitor segmentation groups website visitors by characteristics, behaviors, or preferences to offer more targeted experiences.

A viewable impression measures whether an ad was actually seen, generally defined as at least 50% visibility for at least one second.

Viral marketing is a strategy that encourages people to share content, leading to rapid and widespread distribution, like a virus.

A user journey map visually outlines the steps a user takes to achieve a goal, showing their thoughts, emotions, and pain points.

User Interface (UI) is the visual and interactive parts of a product or service, including buttons, menus, and graphics.

User flow is the path a user follows through a website or app to complete a task or goal, like making a purchase.

User Experience (UX) is the overall interaction with a product or service, focusing on usability, ease of use, and emotional impact.

Usability testing evaluates a product or service with representative users to identify improvement areas and ensure user satisfaction.

A pricing strategy is how companies set product or service prices, considering cost, value, demand, and competition.

Effective 2024 marketing strategies include AI-driven personalization, engaging video content, user-generated content (UGC), influencer partnerships, and social media marketing.

A Unique Value Proposition (UVP) describes the unique benefits a product or service provides, distinguishing it from competitors.