Marketing

A unique selling point is the feature that makes a product or service stand out from competitors, attracting customers.

A Type 2 error, or false negative, is when a test fails to reject a null hypothesis that is false, overlooking an existing effect.

A Type 1 error, or false positive, is when a test rejects a true null hypothesis, implying an effect where there is none.

Marketing growth strategies are plans that businesses use to achieve sustainable growth through different marketing tactics.

A marketing strategy explains how a company attracts and retains customers. It details the value proposition, key messaging, target audience, and communication channels.

Trunk-based development has developers integrate changes into a single main branch for continuous integration.

Testing in production is the practice of conducting software tests in a live environment with real users.

A target market refers to a specific segment of consumers that a business focuses on to sell its products or services.

Strategic data management involves organizing, storing, and using data to support business goals and decision-making.

Digital marketing uses technology to promote products online. AI and machine learning enhance audience targeting and personalized marketing.

Target marketing focuses on specific audiences interested in a product or service by analyzing demographics and behaviors.

Statistical significance shows the chance a result isn't random, typically using a p-value or confidence level.