Conversion rate is the percentage of visitors or users who complete a desired action, calculated by dividing the number of conversions by the total number of visitors.

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Why is conversion rate important?

Conversion rate is important because it measures the effectiveness of a website, marketing campaign, or product in converting visitors into customers, guiding optimization efforts.

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An easy way to understand conversion rate

Think of it as the percentage of people who enter a store and make a purchase, showing how effective the store is at selling.

Examples & How to Calculate

Examples of Conversion rate & How to Calculate it Example: An e-commerce website receives 50,000 visitors in a month, and 1,500 of them make a purchase.

The conversion rate would be: Conversion rate = (1,500 sales / 50,000 visitors) x 100 = 3%

To calculate the conversion rate, divide the number of conversions (e.g., sales, sign-ups, downloads) by the total number of visitors or users in a given period, then multiply by 100 to express the result as a percentage.

Kosme Aesthetics uses conversion rate to map the journey of a prospect from awareness to booking an appointment or making a purchase.

By analyzing each step of the funnel, our clinic identify drop-off points and optimize our marketing efforts.

For instance, we use a simple booking process which leads to higher conversion rates, directly impacting our brands profitability.