Marketing Mix is the combination of controllable variables (product, price, place, and promotion) that a company uses to influence consumer behavior and achieve its marketing objectives.

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Why is Marketing Mix important?

Marketing Mix is important because it provides a framework for businesses to develop and implement comprehensive marketing strategies that effectively target and engage customers.

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An easy way to understand Marketing Mix

Think of it as the recipe for your marketing strategy, with ingredients like your product, price, promotion, and place of sale, all working together to attract and satisfy customers.

The 4 Ps of  Marketing Mix

1. Product: The goods or services offered to the target market

2. Price: The amount charged for the product or service

3. Place: The distribution channels used to make the product available to customers

4. Promotion: The communication tactics used to inform and persuade the target audience

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Our brand Kosme Aesthetics has meticulously crafted our marketing mix, combining service, price, place, and promotion to meet our clients' needs compellingly.

This strategic blend has allowed us to position ourselves effectively in the market, attract a loyal clientele, and differentiate our services from competitors.

By continuously refining our marketing mix based on client feedback and market trends, we've maintained our competitive edge and driven business growth.