Marketing

Digital Marketing promotes products/services via digital channels like search engines, social media, email, and websites to engage target audiences.

Demographic Segmentation divides a market based on age, gender, income, etc., for targeted marketing strategies.

Customer segmentation divides a customer base into groups based on shared characteristics like demographics or behavior, customizing marketing efforts.

Business goals are specific, measurable objectives a company aims to achieve over a set period, guiding strategic planning and long-term vision for growth.

Digital marketing includes online efforts to reach and engage a specific audience, promoting a business or brand.

Customer Satisfaction measures how well a company's offerings meet or surpass customer expectations, typically assessed via surveys or feedback.

Customer Relationship Management (CRM) is a strategy and toolset to manage customer interactions and data across the lifecycle, improving business relationships.

Customer Lifetime Value (CLV) is the total revenue projected from a customer throughout their relationship with a company, factoring in purchase frequency and customer lifespan.

Customer Acquisition Cost (CAC) is the sum of expenses for acquiring new customers, including marketing, advertising, and sales, divided by the number of new customers acquired.

A marketing strategy is a detailed plan outlining how a company aims to reach and persuade target audiences, gain competitive advantage, and achieve specific market objectives.

Email marketing involves sending targeted marketing emails to promote products/services, build brand awareness, and foster customer relationships.

Cross-selling is suggesting complementary or related products to a customer already making a purchase or who has purchased a product.