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Marketing Strategy: Definition & How to Create
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Marketing Strategy is a comprehensive plan that outlines how a company will reach its target audience, differentiate itself from competitors, and achieve its marketing and business goals.
Why is Marketing Strategy important?
Marketing Strategy is important because it provides a roadmap for businesses to effectively reach and engage their target audience, differentiate from competitors, and achieve their marketing and business goals.
An easy way to understand Marketing Strategy
Imagine planning a road trip, deciding where you want to go (your goals), how you'll get there (your tactics), and what makes your trip unique (your differentiation), all to ensure a successful journey.
