Marketing

Brand home: Central hub for a brand, typically its main website or flagship store, serving as the primary location for brand presence.

Brand Equity: Commercial value derived from consumer perception of brand name, separate from the product/service it represents.

Brand engagement: Measures interaction and emotional connection between brand and customers, enhancing loyalty and satisfaction.

Brand Awareness: Measure of consumers' recognition and recall of a brand's existence and characteristics.

Bounce rate: Percentage of website visitors who leave after viewing only one page, indicating lack of engagement or relevance.

Blue-green deployment: Technique with two identical production environments, enabling seamless switching for updates or testing purposes.

Behavioral Segmentation: Dividing target market based on behaviors like purchasing habits, product usage, and decision-making processes to tailor marketing strategies.

Below the fold refers to the part of a webpage that isn't immediately visible without scrolling down, typically containing additional content.

Behavioral science studies human behavior, decision-making, and social interactions, drawing from psychology, sociology, and economics.

B2C Marketing: Direct promotion of products/services to consumers, emphasizing brand awareness, sales, and fostering loyalty.

Digital marketing covers online efforts to promote products/services using various digital technologies and platforms.

B2B Marketing: Promoting products/services to businesses, emphasizing long-term relationships, expertise, and addressing specific needs.